Meet the Team

Our tight-knit team work hard day-in day-out to across the country to ensure that all our clients are completely satisfied. Here are some of the key members of the Innova team:

Tom Hulbert


As CEO of Innova, Tom oversees practically everything that we do. With an unrivalled passion for providing efficient and effective healthcare equipment, Tom ensures that our company maintains its vision of becoming the UK’s fastest growing patient care equipment organisation every year.

Fact: You might not think it these days, but Tom used to be an avid runner. He now prefers evenings of relaxation.

Bob Oliver


As our patient hoist and hydrotherapy pool designer, Bob works with architects, specifiers, contractors, and other parties to build cutting-edge, functional, and stand-out care environments. His knowledge and passion have seen him work on some of the largest patient hoisting projects in the UK’s history.

Please do not: Spill your coffee on his fancy shoes. If you can’t see your face in them, he won’t wear them! Being smart is essential to Bob.

Ewan Goodenough


Our Senior Project Manager Ewan is rarely found in the office. Instead, he can be seen on numerous construction sites throughout the country, liaising with our installation teams, site managers, quantity surveyors and other contacts. His organised, timely approach ensures that all our projects are completed to a high standard, on-time and on-budget.

Watch out: He might be quiet in the office, but wait until you see him on a Friday night!

Cory Keir


Cory’s cheerful can-do attitude is renowned throughout the construction industry! He’s ever willing to help with any situation, ensuring clients are kept informed, up-to-date, and more than pleased. Traces of his time spent in the British Army can be noted in his excellent time-keeping and organisational skills.

Interests: Motorbikes and pubs. He’d love to find a way to enjoy them both at the same time!

Amos Luke


If you give us a call, you might just hear the Geordie tones of Amos. Typical of our northern friends, he’s always up for a laugh and loves answering customer queries. He heads up our servicing department and backs up the sales team.

Fact: An avid petrolhead, he’s often found lurking around at the garage next door!

Joe Hulbert


Joe primarily works with hospices and hospitals advising them on pressure care and beds and mattresses, along with full care environment fit-outs. He’ll never take no for an answer, and has been known to get the occasional hug off hospice staff!

Watch out: Joe’s calm and collected demeanour can metamorphose into competitive caveman instincts whenever he enters our table tennis room!

Mark Bricknell


Originally from South Africa, Mark is our southern healthcare consultant, leaving no stone unturned and analysing each client’s needs before making recommendations. His years of experience in the sector make him the go-to person for healthcare advice.

On his toes: Mark’s got 5 sons that keep him active. Perhaps he comes to work to relax?

Steve Ellis


Steve heads up our CAD team, assisting on design drawings and technical layouts. His past job as a Quantity Surveyor for a construction company gives him a strong grounding in his role.

Fact: He finds speaking English a bit boring, he’d much prefer to carry out his day-to-day jobs in German or French. Perhaps that’s why he married a German lady?

Tristan Hulbert


As the head of the marketing department, Tristan is an innovator at heart and loves thinking creatively, so it’s no surprise that he finds product development so rewarding! His passion for intuitive design means that he always brings fresh ideas to the table to make sure that we’re constantly creating the finest patient care equipment on the market.

Be warned: You can’t talk to Tristan before his two morning coffees, otherwise you might only get a grunt. (he’d like to have three but he gets the jitters!)

Lucie Hudson


A lady of many words and opinions, we dread to think how many words have been typed by Lucie. In fact, she broke her first keyboard in the first week of starting at Innova! Lucie’s keen eye for research mean that her articles are widely sought-after by numerous magazines. Lucie manages our social media pages, so you know where to head if you want to get to know her better.

Favourite Pastime: Winding up Amos.

Leigh Hales

Head of Installations

Leigh used to work on a lifeboat, and whilst managing tens of hoist installation technicians isn’t quite like saving people at sea, he’s great at both tasks. His background in plumbing also makes him quite the jack of all trades.

Weird Fact: We’ve always been slightly mesmerised by his personal email address. We can’t reveal it here, but it does involve carrots!

Gordon Hulbert


Gordon is hardly a stereotypical Finance Director – his loud, outspoken nature means that everyone knows when he enters the office! Life will never be boring for Gordon with his innumerable interests which include gardening, antiques, and wine.

Watch out: Gordon’s short attention span has led him to put salt in a cup of tea before, so always check what he gives you!

Angela Crow

Business Development

Based in Lowestoft, you can always tell that Angela’s smiling when she rings you. Working with hospices throughout the UK, Angela makes sure that we’re always on-hand for any equipment or refurbishment needs.

Hidden Talent: She’s a dab-hand with a sewing machine!

John Hulbert

Legal & Compliance

A man of detail with an element of persistence, John takes the time to ensure that we’re up to date, compliant, and doing things the right way. This resolve isn’t limited to the workplace – he’s passionate about walking, and he’ll still be conquering Ben Nevis on his 80th birthday.

Favourite Drink: Most ales (but Yorkshire ales are best).

Malcolm Crow

Business Development

Malcolm is our resident analyser, and he spends most of the day with his phone glued to his ear. His telephone manner is second-to-none, and he’s a delight to chat with. He keeps in touch with clients all over the UK ensuring we’re at the forefront of any potential projects.

Be warned: Monday mornings aren’t very easy for Malcolm, he has been known to accidentally drop a Berocca in his black coffee by mistake!

Alex Copley


Alex looks after our purchase ledger, and her bubbly personality makes her a joy to work with. You can usually hear her giving some of our team friendly jibes; woe betide if you don’t submit your expenses report on time!

Be warned: According to Alex the office is always “too cold”, so don’t be alarmed if you see her wrapped in a blanket clutching a hot water bottle – it has been known!

Ralph Hulbert


Glance at Ralph’s monitor as you walk past, and you’ll see scores of Excel workbooks, charts, and figures. Ralph’s responsible for keeping the management team up to date with the latest results.

Fun Fact: Ralph is by far the most musical in the company, and he can play piano, cello, guitar, bass, and probably many other instruments that he hasn’t even tried yet!

Bonnie Goodenough


Bonnie specialises in creating complementary colour schemes for hospices and other care environments where comfort is key. Her attention to detail ensures that our clients get the perfect combination of furniture and décor to suit their facility perfectly. Bonnie’s ability to make any space as accessible, but homely as possible makes her an invaluable asset to our team. You only need to look at Bonnie’s style to know that she’s got a good eye for interior design!

Favourite Drink: A Martini – stirred, not shaken.